Ever feel like you’re doing “all the things” — posting on socials, running ads, sending emails — but you’re not really sure if any of it’s working?  You’re not alone.

At Brainiac, we speak to small business owners every week who are frustrated and flying blind. The good news? Analysing your marketing doesn’t have to be technical or time-consuming.

Here’s a dead-simple way to check what’s working — and what’s not.

1. Start With Your Goal

What did you want this campaign or activity to achieve?

• More leads?

• More sales?

• More traffic?

• More enquiries?

Before you look at numbers, you need to be clear on what you’re measuring against.

2. Use the Rule of One

Instead of trying to analyse everything at once, look at one channel, one goal, one timeframe.

Example:

• Channel: Instagram

• Goal: Get more DM enquiries

• Timeframe: Past 30 days

This keeps things focused and actionable.

3. Know Your Key Metrics

Here’s a quick cheat sheet of what to look for:

Don’t just look at numbers — ask why something spiked or dropped.

4. Look for Patterns, Not One-Offs

One bad week doesn’t mean your strategy is broken.

Look at 30–90 days of data. You’ll start to see:

• What days/times work best

• Which content types resonate

• Where people are dropping off

Patterns = power.

5. Ask: What’s the Next Right Step?

Data is only useful if you act on it.

For example:

• Low click rate on emails? → Try a stronger subject line

• High bounce rate on landing page? → Improve your headline or offer

• Great reach but no enquiries? → Adjust your CTA

Marketing isn’t about being perfect — it’s about improving step by step.

Not Sure What Your Numbers Are Telling You?

We get it — sometimes you need a second set of eyes.

At Brainiac, we offer a free 15-minute strategy call where we’ll help you:

• Sense-check your results

• Spot the biggest opportunity to improve

• Give you clarity without jargon or overwhelm

👉 [Book Your Free Strategy Call]
You don’t have to guess anymore — let’s get clear on what’s actually working.